First off let me start by wishing everyone a very Happy New Years! Hope everyone had as ballin’ a time as I did all the way out here in Italy. It’s always crazy to think about but we made it through another year. A year undoubtedly full of all kinds of ups and downs; but it’s always a privilege to be able to change that calendar once again.
As I look back on 2015 for LLF, it was definitely a big year of change for us. If I were to use one word to describe the year, I would have to say foundational (not even sure if that’s a real word).
We were finally able to release the first BETA version of the community website this summer and the response and testing has been going great thus far. Recently, we were also able to relaunch our apparel with our new black college fearless tee, and we’re in the process of releasing the heather grey version. Everyone has seemed to love the new shirts so far and we can’t wait to drop some more stuff for y’all.
All in all 2015 was a very work intensive year for us as we relaunched the brand and refocused our efforts, and in 2016 we hope to expand on everything we were able to get done last year. We’re upping the testing on the site and quadrupling our efforts to get more crazy creatives apart of the community. We’ll also be looking to finish some major features for the community. On the apparel side we’ll be releasing new gear every few months, some one offs, some not, and hopefully getting into a few independent shops. As a brand we’ll be doing many more collaborations and features with dope individuals and brands, and doing a lot more content creation. If everything continues to go well, we’ll also hopefully host more events this summer in Arizona and New York.
In short, 2016 will be a very busy year for us (like we like it) and hopefully we can go from crawling to running before this year is up.
We wouldn’t have been able to even get to this point without all of you, so a huge thank you to all of our supporters. We hope everyone had a great 2015, and let’s make 2016 even better!