Now that we have officially moved to our new permanent home over here at livinglifefearless.com we can get back to the regularly scheduled program. As I said before I love doing spotlights on members doing incredible things and I’ve wanted to expand that even more, and that’s where my idea for “Brand Spotlights” came in; I want to throw some shine on companies and organizations also doing incredible things and striving to be successful.
So without further ado, the first brand I will be spotlighting on here is a personal favorite of mine; it’s a clothing company by the name of Loveless City. They are a new up and coming streetwear clothing company based out of Las Vegas and they have some incredible products for sale. It was started by a couple of friends who had a passion for all things fresh, whether it be shoes, clothes, or accessories. You name it and they were on it and were guaranteed to have the newest, freshest gear. After recognizing that many companies weren’t doing streetwear right they decided to jump head first into it and launch their own brand. They came up with the upside down heart as a representation of their brand and city, because as you know Vegas shows no love to anyone who passes through. In case you didn’t know, the fashion game is extremely ruthless and hard to break into, but in a short amount of time they have already begun to carve out their own piece of the market. Be on the watch for these guys, they have what it takes to be huge in the fashion world and definitely represent that living.life.fearless mentality. They also have a powerful message to go along with their brand:
CREATED IN A WORLD THAT IDOLIZES LOW MORALS AND BAD BEHAVIOR, LOVELESS CITY IS A COMPANY THAT IS CUT FROM A DIFFERENT CLOTH. OUR GOAL IS NOT ONLY TO MAKE QUALITY CLOTHING, BUT TO HELP REMIND OUR GENERATION OF THE DIFFERENCE BETWEEN RIGHT AND WRONG.
WE DO NOT ASK ANYONE TO FOLLOW OUR BRAND BECAUSE OF MONEY OR POPULARITY, WE WANT YOU TO FOLLOW OUR BRAND BECAUSE WE HAVE EARNED YOUR RESPECT THROUGH OUR CREATIVITY AND MEANING!
It truly is a clothing line for all genders and ages and in the future you can expect to see a little of everything — tees, hoodies, snapbacks, fitteds, beanies, thermals, accessories, & socks.
Any people, companies, organizations, brands, whatever, who are doing incredible things and may be interested in getting a spotlight on the site send us an email with some background info, site links, and videos/images are not a requirement but definitely encouraged. #LLF